eCommerce website built for advanced steel products manufacturer – Channel and Tray

Channel and Tray 

Channel and Tray is a leading manufacturer, exporter, and supplier and has a long history and extensive experience working with customers from a variety of different industries. Their product lines include Strut Channels, Cable Tray, Metal Trunking, Cable Baskets, Cable ladder, metal conduit, etc.

Here is a detailed look at the case study of developing the Channel and Tray website –

Industry: Manufacturing and Supplying

Task: Create the complete website with SEO and hand over deliverables to the clients

Technologies & Integration:  WordPress, WooCommerce, Payment Gateway: Stripe, Yoast 

Duration: 45 days 

Our Role

• Market Research
• Rebranding
• Web development
• Marketing 
• Support

The Challenges

The client required the creation of a website from scratch. Although previously, the website operated on Shopify. But now the requirement is to develop a simple yet modern look for a client who wishes to update their b2b, b2c website and add some additional functionality. In view of the fact that there will be a broad range of people from the industrial sector using this website, it must be less cluttered and easier to navigate.

When you serve industries in which most customers work outdoors, a user-friendly, responsive website is imperative. To stand out in a highly competitive market, Digi Rush had to provide its client with a simple and easy-to-use website that demonstrated its expertise. 

The key challenges of the project include: 

1. There are approximately 256 products and their variations for which UK tax needs to be added at the checkout. In this way, the calculations themselves become quite challenging in a way. 
2. For the tech team, adding different shipping rates for different product lengths and different weight prices for different regions are contrary tasks.
3. For the website to work at its full potential, we need to adapt all pages to the mobile experience to ensure the brand communicates effectively on any device. 

The Process

An invaluable component of the website development process is the continual refinement and verification of the client’s requirements and vision. Our company is committed to taking the necessary steps to ensure a positive experience for our clients. 

To build a reliable and scalable solution, we thoroughly studied the client’s requirements. Due to its e-commerce nature, different development phases were required and the website was successfully rolled out.

We emphasized the following features : 

• The addition of 256 products and their variations
• Added UK tax
• Incorporated a different shipping rate per the length of the product
• Added different weight prices based on region
• Integrated Stripe Payment Gateway
• Moving to the staging server
• Testing with all modules and cases
• Switch to the production server

The Outcome 

Launch Date: 11 February 2023

Ultimately, we were able to deliver the website. So, the website was built with each functionality bringing actual value to the user, and it was easily scalable and adaptable in development. 

Main highlights provided : 

1. A mobile-friendly, responsive e-commerce website is delivered.
2. Developed this site from scratch in WordPress with Woocommerce, with shipping functionality from scratch, which is much cheaper and easier to use.
3. Throughout the entire process, there is complete transparency as all details of delivery (and fees) are disclosed to ensure the client is aware of them. 
4. Describe each function in a video and pdf to the client and train internal staff to update any new products using the WooCommerce theme. 

As a final step, we delivered the completed project to our client.

Our efforts in the discovery process, the development of the user interface strategy, design, and the successful development of the Channel and Tray website have all paid off.