The digital landscape is continually evolving, and businesses should stay up-to-date on SEO trends to maximize their online visibility. A major part of the dynamic nature of digital marketing is SEO because Google updates its ranking algorithm constantly to improve the user experience. Hence, to remain competitive in the search engine landscape, marketers must continually reevaluate the trends shaping the landscape of search engines every year.
Due to the frequent changes in Google’s algorithm, it is unlikely that any trend that worked last year would be effective this year. If you do not monitor your website’s most important metrics, you cannot determine what SEO trends are successful.
Despite changes in technology, the fundamentals of building a successful SEO strategy will remain the same in 2023, including keyword research, backlinks, and data analytics. If you wish to position your business at the top, there are several factors to consider.
The following article will provide you with key insights on the most important trends in SEO for 2023, which will allow you to secure a position on page one for at least the following year. Check it out!
The top advanced SEO trends to watch in 2023 are –
1. Multi-format content creation
Aimed at improving the experience of users through different formats of content such as visually, audibly, through text, etc., search engines, google are advancing to reflect the user’s experience of different formats of content. Algorithms will no longer treat web pages as a singular piece of textual content. The search engines will take a close look at all the ways people consume information; text, images, videos, infographics, tables, charts, and interactive elements that make up a piece of content will also be taken into account.
Additionally, the content should contain the important keywords which are going to help you to rank on Google regardless of the form in which it is written.
2. Long tail keywords
Long tail keywords are the next SEO trend that will make it very easy for you to rank high on Google in 2023 if you follow it carefully. How? Well, the reason for that is the length of the long-tail keywords is usually quite long, as they are typically more specific.
Targeting these words is a good way to reach potential customers who are more likely to be interested in your products or services by targeting them. As a bonus, you can discover new topics and angles for your content by researching long-tail keywords, which can assist you in attracting new audiences and achieving ranking for new keywords in the process.
3. Featured snippets and passaged ranking
The Featured Snippets feature is relatively new. In Google, it will appear as a result above the number one listing at the top of search results. It is a piece of content at the top of Google’s Search Engine Results Page that shows a direct link to the top-ranking web page that provides a direct answer to the user’s search query at the bottom of the page. Generally, it takes the form of a paragraph, a list/bullet points, a table, or even a video or audio clip. As for passaged ranking, it refers to the mechanism by which selected passages are ranked higher as featured snippets by search engines.
If you take advantage of both of these trends, your website will jump quickly to the top of the search result list, even though the traditional ranking on the first page would place your website at the bottom of the list. Seems interesting? Right?
4. Google news and Google discover: New avenues of traffic
The concept of predictive search has become increasingly associated with Google Discover, a mobile-friendly feed that delivers videos and articles to the user. Although the service is relatively new, Google Discover has gained popularity with more than 800 million users as of today.
The Google News algorithm is still heavily reliant on page titles to determine rank, and the headline of your news story or press release is typically the page title. To give users a preview of an article before clicking on it, Google News displays a small section of the article on their homepage and in search results. The crawler reads the code for body text near the headline in each article to determine which text to include. Thus, if you write the content appropriately, you will be able to get traffic.
5. Follow the new guideline – “E” In the EAT: EEAT
Now you may be confused as to what EAT is. Well, E-A-T stands for expertise, authority, and trustworthiness. It is intended to serve as a tool for humans to assess the quality of web pages. Nevertheless, as of December 2022, there will be an additional “E” that will be added to EAT, which means you will have to follow the EEAT guidelines.
“E” is considered to be experienced in this case. It is important to follow the E-E-A-T guidelines to ensure that human quality evaluators can determine if a website meets Google’s quality standards. It is then Google’s algorithm that adjusts the search results based on this information, which is then communicated to the search engine so that they are as relevant as possible.
The benefits of SEO today are essentially the same as those of traditional marketing and advertising. Their complexity is higher. It is important to keep up with the latest trends in SEO to stay on top of the game in 2023.
If you as well need assistance with your SEO efforts or want to stay on top of the latest trends, Digi Rush is the right choice for you.
As a leading digital marketing company in the world, we are dedicated to helping you generate high-quality, optimized content for your website. We optimize your content to increase your website’s SERP ranking as well as drive more traffic to your site as a result.